Website Committee

Post Launch Tasks

  • To follow up and clean any outstanding launch tasks
  • To verify performance regular checkup of site speed.
    • Having a fast loading website will improve the overall experience for user, and this will help to rank higher in the search engines.
  • Review all images
    • Sometimes the images may be the wrong size, or there are chances of duplicate images across the site.
    • Regular site run-through to ensure every image being used are the ones intended, and compress images as needed.
  • Run through of Content
    • Check all the content for spelling errors and misused words, ensuring the content is properly optimized for search engines and making sure that everything is properly formatted.
  • Screen check
    • Verify website is displaying properly on all devices, including mobile.
  • Forms, downloads, and sign-ups
    • Test functionality of things such as email sign-up forms, contact forms, buttons, navigation links, and anything else that requires visitor input to function.
  • Create and submit XML sitemap (suggested)
    • XML sitemap helps the Google web crawlers more easily determine the structure of the website.
    • This file should list all the relevant URLs that you want to rank in Google.

Content Marketing Strategy

Determine a plan for updating and creating new content as website drivers and to increase engagement.

  • Social Media – Social media is usually used to build a community of followers and can then direct them back to website, or use as social proof to increase conversions.
  • Search Engine Optimization - At the core, SEO will help website rank higher in the search engines for terms related to establish more relevant contacts. These will be keywords that potential target will search when looking for their relevant query. The more visible the site is in the search engines, the more traffic it will receive.
  • Google My Business – Manage the information that Google users find when they search for your business, or the products or services that are being offered. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by target audience.
  • Ads Campaigns - Ads Campaigns for a specific goals, which are used for advertising objectives and they create Ads within those campaigns to help them reach those objectives. Audience based on demographics and interests or creating a custom audience based on our own customer mailing list.

Website Maintenance Standard Operating Procedure

Daily/Weekly Website Maintenance Tasks:

  • Check for comments that need to be approved.
  • Confirm that file and database backups are being automatically performed.
  • Write one blog post or put time into new content development.

Monthly/Quarterly Website Maintenance Tasks:

  • Review website statistics (i.e. Google Search Console, Google Analytics and Bing Web Master tool).
    • To monitor, maintain and troubleshoot site’s presence in search results.
    • Fix indexing problems and request re-indexing of new or updated content.
    • View traffic data.
    • Receive alerts when Google encounters indexing, spam, or other issues on website.
    • Troubleshoot issues for mobile usability, and other Search features.
    • Spot trends-- good or bad-- in the site’s performance and take action when needed.
  • Review local search visibility with Google & Bing quarterly
    • Identify structural issues with site that may affect how search engines view the site like missing titles or duplicate content.
    • Identify new referrers that are sending traffic to the site.
  • Software Updates
    • Apply available security patches for any software the site relies on (e.g. PHP etc.)
    • Evaluate non-critical software updates to see if they’re worth applying.
  • Review and tweak title tags and search engine optimization.
  • Test & tweak forms and automated messages.
    • Forms on the website, needs to be reviewed to make sure they are working properly and are collecting the information needed.
  • Testing of website on new web browsers
    • Web browsers are updated frequently and sometimes it affects website display. View and navigate site in each browser to ensure it is up to the standards, including on mobile devices.
  • Run Site Speed test
    • Identify issues that might be slowing down the site.
  • Test functionality
    • Test filling out contact forms, signup forms, checkout forms, etc. to make sure everything is working.

Yearly Website Maintenance Tasks:

  • Update time references and copyright in footer of the website or other locations.
  • Review each page on the website for consistency (fonts, photo sizes, grammar & copywriting).
  • Evaluate the active email accounts and post evaluation remove unnecessary ones.
  • Review website domain names and expiration.
  • Review to make sure the content is not out-of-date so the bounce rate isn’t high.

Composition:

Mr. Swarndeep Singh

Convener
8410117003

Mr. Ayush Parida

Developer
7017239393

Mr. Abhishek Sarkar

Member
9219594313

Mr. Surmadhur Pant

Member
8126532624

Mr. Ramesh Chandra Bhandari

Member
9997503943